Search, AI answers and local
SEO, answer engine optimisation and Google Business Profile, led by Sam King. They have their own page, linked below, and join up with everything here.
08 · Grow · Marketing
Found by people, and by the AI they now ask
Marketing from Marbl Codes is the work of getting the right people to your website and turning the visit into an enquiry. We run Google and social advertising, improve the pages and journeys that turn visits into enquiries, and track what worked, reported in plain English. Search, AI answers and Google Business Profile have their own page, led by Sam King. Every engagement is quoted after we have looked at where you stand.
QuotedQuoted after a look at where you stand. Advertising spend is separate and agreed first.
In plain English
What does marketing from Marbl Codes cover?
Marketing from us covers being chosen once you are found: Google and social advertising, conversion optimisation and measuring what worked. Being found in the first place, through search, AI answers and Google Business Profile, is SEO, AEO and Google Business Profile with Sam King. The platforms underneath, such as your email marketing tool, CRM and social accounts, are digital platform support. It is one joined-up engagement rather than separate retainers, because the same understanding of your customers drives all of it. Every engagement is quoted after we have looked at where you stand.
Why has being found changed?
Because people now ask as well as search. A customer who once typed “web designer Wellingborough” into Google may now ask an AI assistant who they should talk to, and the assistant answers with a handful of sources rather than a page of links. Search still matters a great deal, and so does whether an AI can read your site, trust it and quote it.
The good news is that both reward the same thing: clear pages that answer real questions, from a business that is plainly who it says it is. That is what we build and maintain. Our guide to answer engine optimisation explains it in more detail.
Who looks after search and AI answers?
Sam King, our web design and SEO lead. Search engine optimisation, answer engine optimisation and Google Business Profile have their own page, with how Sam audits a site, what he fixes first and how he reports. When you hire us for marketing, the advertising and the search work are planned together, so they point at the same customers.
How do you run advertising?
Carefully, with the budget capped. We build campaigns around the work you actually want, target the areas you serve, exclude the searches that waste money, and watch the spend. Advertising spend is paid to the platform, agreed in advance and never hidden inside our fee.
How will I know it is working?
We track enquiries, calls and sales back to where they came from and report in plain English: what moved, what it produced and what we are doing next. A position on a results page is a means, not the goal. The goal is more of the right customers getting in touch.
What's included
What the work covers
Conversion optimisation
Pages and customer journeys tested and improved, so more of the visits you already get turn into enquiries.
Google and social ads
Campaigns built around the work you want, with budgets capped, spend watched and results reported without jargon.
Measuring what worked
Enquiries, calls and sales tracked back to where they came from, so the next pound goes where the last one worked.
How it works
Three steps, no surprises
- 01
We talk
A conversation about what the business needs, not a form and a quote by email. We ask what you sell, who buys it and how they find you. You get a plain-English plan and a price before anything is built.
- 02
We build
Designed from a blank page and coded by us, on WordPress or Astro. You see it on a staging link as it takes shape, and nothing goes live until you have said so.
- 03
We look after it
Launch is the start. Hosting, updates, security, backups and the changes you send us, month to month, with a person who answers the same working day.
Proof, still running
Questions people ask us
Straight answers
It depends on what you need, so marketing is quoted after we have looked at your site, your search presence and your competitors. Advertising spend is always separate from our fee, agreed in advance and paid to the platform, and we cap it so it cannot run away.
Yes. We build search campaigns around the work a business actually wants, exclude the searches that waste money, target the areas you serve, and report what the spend produced in plain English. Small budgets need more care than large ones, not less.
Yes. Search engine optimisation, answer engine optimisation for AI assistants and Google Business Profile are led by Sam King, our web design and SEO lead, and have their own page at marbl.codes/services/seo. When you hire us for marketing, the two join up.
Not necessarily. It depends on where your customers spend their time and how you want to be found. For many local service businesses, a strong Google Business Profile and a site that answers customers' questions does more than daily posting. We will tell you which channels are worth your time.
Shall we talk?
No obligation, no jargon, no pressure
Tell us what you’re trying to do. We’ll tell you where to start.
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