Email marketing platforms
Your sending platform set up properly, with your own domain authenticated so newsletters reach the inbox and not the spam folder.
07 · Manage · Digital platform support
Your digital platforms, set up and kept working
Digital platform support is the setting up, connecting and looking after of the tools around your website. Your email marketing platform, your CRM and your social media accounts, configured properly, joined to your site so enquiries land in the right place, and kept working month to month. Every engagement is quoted after we have seen what you already use.
QuotedQuoted after a look at the platforms you already have. Platform subscriptions are separate.
In plain English
What is digital platform support?
Digital platform support from Marbl Codes is the setting up, connecting and looking after of the tools around your website: your email marketing platform, your CRM and your social media accounts. They are usually bought one at a time, set up in a hurry and never quite joined together. We join them together and keep them working.
Why do these platforms need support?
Because each one is simple on the day you sign up and complicated a year later. The mailing list has three copies of the same person. The CRM has stages nobody uses. The company social page belongs to someone who left in 2022. Newsletters land in spam and nobody knows why.
None of that is a marketing problem. It is a plumbing problem, and it quietly costs you enquiries.
How do you help with email marketing platforms?
We set the platform up properly. That starts with authenticating your domain, so mail providers can see your newsletters really come from you. Then branded templates that render correctly in every mail client, lists organised by who people are and what they asked for, and sign-up forms on your website that record consent.
We build email for a living, including the transactional kind that has to arrive, so deliverability is something we test rather than hope for.
How do you help with CRMs?
A CRM only works if it matches how you actually sell. We set up the stages, fields and reminders around your real process, import and tidy the contacts you already have, and connect your website so enquiries arrive on their own. Then we show your team how to use it, in plain English, and stay available when something needs changing.
How do you help with social media platforms?
We set up and brand your business pages and profiles, make sure the business owns them rather than an individual, and give the right people the right level of access. We connect them to your website so sharing is easy, and to your advertising accounts if you run campaigns.
Who owns the accounts?
You do. We recommend every subscription sits in your business’s name, with us added as a user, so your data and your accounts stay yours. If we ever part company, nothing needs to be handed back, because it never left.
What's included
What the work covers
Templates and lists
Branded email templates that work in every mail client, and lists organised so the right people get the right message.
CRM set-up
A customer database that fits how you actually sell, with the stages, fields and reminders your team will really use.
Joined to your website
Website enquiries, sign-ups and orders passed straight into your CRM and mailing lists, with consent recorded.
Social media platforms
Business pages and profiles set up, branded and connected, with the right people given the right access.
Someone to ask
When a platform changes, a send fails or a login goes missing, there is a person to sort it out.
How it works
Three steps, no surprises
- 01
We talk
A conversation about what the business needs, not a form and a quote by email. We ask what you sell, who buys it and how they find you. You get a plain-English plan and a price before anything is built.
- 02
We build
Designed from a blank page and coded by us, on WordPress or Astro. You see it on a staging link as it takes shape, and nothing goes live until you have said so.
- 03
We look after it
Launch is the start. Hosting, updates, security, backups and the changes you send us, month to month, with a person who answers the same working day.
Questions people ask us
Straight answers
It is help with the online tools a business runs on beyond its website. The three we are asked about most are email marketing platforms, CRMs and social media accounts. We set them up, connect them to your website and to each other, and keep them working.
We work with the platform you already have wherever it is a sound choice, because moving is expensive and usually unnecessary. If you are choosing for the first time, we recommend one that fits your size and budget and explain why. We are not tied to any one platform.
Most often because the sending domain has not been authenticated. Mail providers now check that a message really comes from the domain it claims to, using records called SPF, DKIM and DMARC. We set those up, check them, and test delivery before you send to your whole list.
Yes. An enquiry should land in your CRM with the person's details, what they asked about and their consent recorded, without anyone retyping it. We build that connection and test it with real submissions.
Writing and publishing content is website management, and paid campaigns are marketing. Platform support is the layer underneath, making sure the tools work. Most clients take a combination, and we price them together.
It is quoted, because a one-off set-up of a mailing platform is a different job from looking after a CRM every month. We look at what you have, tell you what it needs and give you a price before anything is done. Platform subscriptions are separate from our fee, and we recommend they sit in your name so you always own your data and your accounts.
Shall we talk?
No obligation, no jargon, no pressure
Tell us what you’re trying to do. We’ll tell you where to start.
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